It goes without saying that over the past 30 years Ubisoft has seen a lot of change and evolution since it first started out. From its humble beginnings as a simple local distribution company, Ubisoft has grown into becoming a massive global developer with franchises like Rainbow Six, Assassin’s Creed, and many more unique IPs. With a renewed focus on creating massive and immersive worlds, Ubisoft has redesigned its familiar swirl logo to mark a new era in design.
For Ubisoft, the newly redesigned logo marks a new era for the company as it doubles down on a player-centric approach to creating immersive worlds. Already this approach can be seen in recent offerings from the company, including a number of Tom Clancy titles like The Division and Ghost Recon: Wildlands. The new design isn’t just for show either. According to Ubisoft, the swirl and ‘o’ in the center are deliberately placed to represent the human qualities of enthusiasm, curiosity and the grain de folie, or a touch of madness, as its games can be known for.
Introducing the new Ubisoft Swirl 🎉
— Ubisoft (@Ubisoft) May 31, 2017
The new swirl features a familiar look from the previous logo, albeit it with thicker lines and a bigger font for the word Ubisoft. Interestingly enough, the logo has been changed only four times since the company started back in 1986, each one signalling a new era. Starting with a very retro looking pink UBI logo, the company changed it nine years later with a curved rainbow over the company name when Rayman and family oriented adventures came along. With the addition of Red Storm and the Tom Clancy brand in the early 2000s, the logo shifted again to the more familiar swirl, highlighting a shift to more mature and diversified content.
This shift in philosophy was hinted at previously by the company especially when discussing the upcoming and yet to be revealed next game in the Assassin’s Creed franchise. After Assassin’s Creed Syndicate launched in 2015 from Ubisoft Quebec, the company took a break from the series to reevaluate it as a whole. Seeking to freshen up the experience, Ubisoft has made promises that the upcoming title features a world that is more immersive and less scripted, offering a greater sense of freedom and player choice than previous entries allowed.
What do you think of the newly redesigned logo? Which logo over the years is your favorite? Let us know in the comment section below.